I’m Craig, 42, originally from the UK and now living in Cancun, Mexico. Before digital products, I worked in manual jobs. There was no university-to-tech career path waiting for me.
I learned by doing: studying business management, teaching myself marketing, testing ideas and working alongside talented people. Over 15 years, that grew into a career spanning affiliate marketing, software development and product launches.
That beginning matters to me. When somebody says, “I’m not technical” or “I’ve never done this before,” I understand. You don’t need a technical background to own and run software. You do need curiosity, a willingness to learn your product and the commitment to put it to work.